Following multiple focus group meetings in October, California State University, Monterey Bay’s (CSUMB) logo is officially changing. For the past 10 months, CSUMB has worked alongside Red Cactus Marketing to create a new brand for the campus. This includes both a new logo and marketing framework.
According to an email sent to CSUMB students Feb. 29, the first phase of the launch will be a pre-launch happening this month. This includes the rollout of digital letterhead, slide templates and college-specific and department-specific logos. In late March, the University Communications team will launch a Canva self-layout tool to a selected pilot group.
Phase two is set for public launch on April 4, with a celebration set from 11 a.m to noon in the Otter Student Union. This phase also includes an expansion of the Canva tool access in April and May. The ultimate goal is said to have the Canva tool available to at least 50 people in the pilot group, with over 60 tools and templates in the Branded Canva by mid-June, in time for the Office of the President and University Communications brand bootcamp set for June 11-12.
The Otter spirit mark is also changing, which includes a new logo, font, tagline and updated colors, with a rollout happening during phase two in April. Before deciding on the new logo, the Red Cactus Marketing team hosted multiple focus groups in which the campus community expressed their wish for a fun and casual logo.
The marketing team is currently working on implementing this feedback on draft designs and students can expect to see a draft shared with them later this month. If students have any questions they are encouraged to contact Aaron Bryant ([email protected]) through email to schedule a meeting.
For more information about the branding chance, read our previous article here (https://thelutrinae.com/2023/10/csumb-marketing-team-calls-for-a-new-and-improved-logo-2/).
